Havaianas "Spreading the Brazilian spirit since 1962"

Brasilidade, is a word commonly used in the effort to describe a specific characteristic or feature that express Brazilian culture. We were hired by Havaianas to bring “brasilidade” to their international retail spaces.

To express this complex culture we looked at nature and the Brazilian biomes, and proposed a mash-up from natural elements. Mashups are integral part from many musical expressions in Brazilian culture. This experiment resulted in the following species: